“Customers are accustomed to opening a can of frosting and scooping out cocoa-flavored fat,” said Marty Parisien, Co-founder of Singing Dog Vanilla. “Now they can open a bag of our frosting mix and see real vanilla and real cocoa.”

“We’ve also been working on more sustainable packaging options. Our frostings come in compostable packaging made from plant fiber,” said Marty Parisien. “Only the tin tie and the vanilla extract sachet are not compostable. We are working on a compostable solution for those components as well.”

Although Singing Dog Vanilla began as a purveyor of pure vanilla extracts, they have more recently expanded their vanilla brand to include other vanilla products. These include a line of organic vanilla lip balms, organic vanilla salt, organic coconut palm sugar, and organic vanilla frosting mixes. Their products are available at Whole Foods Market, Natural Grocers, and independent grocery stores and food co-ops.