EUGENE, Ore., Sept. 22, 2020 (SEND2PRESS NEWSWIRE) — As Covid-19 lockdowns expanded this year, Singing Dog Vanilla saw grocery sales of its Pure Vanilla Extracts rise along with the public’s enthusiasm for home baking. But they were surprised that demand also increased for their Alcohol-Free Pure Vanilla Flavor, a product usually consumed by people avoiding alcohol in their diet.

Singing Dog Vanilla’s Alcohol-Free Pure Vanilla Flavor is made with real vanilla. Still, instead of containing alcohol like an extract, the vanilla flavor is carried in a clear, tasteless vegetable glycerin. Vanilla extract with alcohol is preferred by bakers because the alcohol evaporates, leaving only a smooth vanilla flavor behind. So why the 125% increase in sales of non-alcohol vanilla?

“We began asking our online customers what they were baking,” says Singing Dog Vanilla Co-founder Bill Wiedmann. “They answered that they weren’t. They made cold dishes such as overnight oats, smoothies, juices, and non-dairy milk from nuts and oats.”